We stole our new colors from your rig
Published 18 days ago • 1 min read
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Hi Reader,
Most of vitalvoice was built at a firehouse kitchen table. We spent full days at fire stations, rode along in fire engines, and sat with firefighters and paramedics as they reviewed narratives line by line until each draft reflected the way their department actually documents calls.
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Our desk for the day: a station kitchen table at Orange County Fire Authority, September 2026.
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Our old logo, two faces and a sound wave, said “interpreter.” But the crews we worked alongside helped make vitalvoice much more than that.
Today, a medic can talk through a call or let vitalvoice listen on scene, turning the encounter into a narrative written in the department's own format.
So this fall, we took the logo back to the kitchen table. Not every draft survived.
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We didn't pick those colors from a swatch book. The orange draws inspiration from Omaha Orange, a color long associated with American ambulances and emergency vehicles. The violet represents the nitrile gloves a medic pulls on before treating a patient.
Both colors already belonged to fire and EMS.
Our look changed. What we believe didn't.
Fire and EMS deserve tools built for the work, not software designed for a clinic or patrol car and simply relabeled for the rig.
That's why we're building vitalvoice around the realities of the field: buttons designed for gloved hands, screens that remain readable in bright sunlight and during transport, and workflows that fit how first responders actually work.
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Ishan riding along with Brighton Fire Rescue District, July 2026.
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Kory in an Adams County Fire Rescue ladder truck, July 2026.
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To every crew who welcomed us into their station, let us ride along, challenged our ideas, and gave us a seat at their kitchen table: thank you.
You helped build vitalvoice.
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| If someone you know in fire or EMS should hear this story, forward it along. |
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Kory Kindle and Ishan Ahuja
Co-founders, vitalvoice
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Made at the firehouse.
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